This One Word May Make You Spend More Money Best Life
A 2019 study published in the Journal of Marketing Research and conducted by the University of British Columbia (UBC) Sauder School of Business found that shoppers are up to one-third more likely to upgrade to a premium option when the extra cost is marketed as an “add-on,” rather than a higher overall price. Study co-author David Hardisty, PhD, assistant professor of marketing and behavioral science at UBC Sauder, gave an example of this in a statement for the study....